3 Oct

Creative businesses: Free webinar will help you perfect your pitch


Business owners can learn how to perfect their pitch through a free workshop being held as part of the East Midlands Create Growth programme.

The two-hour session will help teams feel confident about their pitch – as well as understanding what a pitch is, and what it isn’t. 

The workshop – scheduled from 10am to noon on Wednesday 15 November 15  – will also help attendees better understand their business proposition.

Hosted by Guy Lewis and Deborah Goodall, directors at business consultancy CDI Alliance, the online event will move businesses towards developing a practical pitch.

It will demonstrate what’s required in common workplace situations, such as:

  • Pitching your business at networking events
  • Pitching for staff – and being clear and concise during interview
  • Pitching when seeking collaborations or partners for projects.

Guy Lewis, Director, CDI Alliance, said:

“While owners of course know exactly what their business does, lots don’t know how best to explain it quickly and interestingly enough to a potential customer.

 “As business owners, almost daily we are asked about what our business is and what we do.

“A pitch is something that people use again and again and this workshop is designed to help people perfect it.”

The workshop will cover:

  • What a pitch is – and what it isn’t
  • Structure of a pitch 
  • The 20-second pitch
  • Understanding the audience and their needs
  • Extending to a 60-second pitch
  • Adapting your pitch for different audiences
  • How to improve pitching confidence.

Organised through EMC² as part of the East Midlands Create Growth programme, the session will include time to work individually on pitches.

It will also feature 1-2-1 time with the session presenters; small breakout sessions; an optional final pitch to the whole group.

EMC² is a community of business support and creative organisations from around the East Midlands.

Members include local authorities, universities, local enterprise partnerships, and many other organisations in the private, public and voluntary sector.

The coalition came together through its successful £1.2m bid for the Government’s Create Growth Programme.

The bid was led by the Leicester and Leicestershire Enterprise Partnership (LLEP).

Sign up for the CDI workshop