14 Jul

Newly launched Golf research centre strengthens local partnerships

PING employees at the launch of the new research centre

The PING Performance Research Centre has launched at Loughborough University to advance cutting-edge technology and innovation in the world of golf.

The newly launched Golf research centre is based on LUSEP, Loughborough University Science and Enterprise Park and co-located with the Sports Technology Institute, a £15 million facility housing the University’s research on the design, simulation, testing and manufacture of sporting goods.

The state-of-the-art facility deepens the University’s partnership with PING, a globally recognised, family-owned, manufacturing company, synonymous with innovation, quality, and service in the world of golf.

The newly launched Golf research  centre was opened by John K Solheim, President of PING, and Professor Nick Jennings, Loughborough University Vice-Chancellor, with PING colleagues from both its Arizona global headquarters and European headquarters in the East Midlands, as well golf players, coaches, media and University researchers, current students and alumni.

Professor Mike Caine, Loughborough University Associate Pro Vice Chancellor (Sport) said:

“The PING Performance Research Centre will be a catalyst for further deepening our partnership and delivering impact. It marks an important milestone in our work together and reinforces the East Midlands region’s potential as a global sports innovation hub, with Loughborough at its heart.”

PING’s partnership with the University began in 2010 and continues to drive research and innovation, enrich student education and experience, and generate positive economic impact creating new jobs, including employment for recent University graduates.

The latest research collaboration between PING and the University’s Sports Technology Institute commenced in 2018 and has delivered a bespoke measurement system for analysing the golf swing that was showcased at the launch event.

John K Solheim President of PING, said:

“Surrounded by like-minded organisations with a thirst for knowledge and innovation, the Centre will enable our PING engineers to study the mechanics of the golf swing in more detail than ever before as we continue to meticulously develop pioneering equipment that allows golfers to play their best.”

Watch the opening of the PING Performance Research Centre