Foresight Group is pleased to announce a £1.75m growth capital investment into Previsico Limited, developers of an accurate flood forecasting and warning system. he investment is jointly funded by the Midlands Engine Investment Fund and Foresight Williams Technology and will enable the Loughborough University spin-out to further develop the Previsico platform, allowing it to be used in more cities, and support the creation of new jobs in Loughborough. The aim is to increase the headcount from 17 to 70 by 2024.
Flooding is currently one of the most damaging natural hazards. Looking ahead, with a more volatile climate and increased urbanisation, global flood losses are expected to increase tenfold to $1 trillion by 2050, according to the World Resources Institute. As climate change makes severe weather occurrences more common, there is an increasing need for accurate predictions of flooding events.
Previsico’s technology is currently the only one able to forecast and provide hyperlocal alerts for surface water flood events which potentially affects nearly 26 million properties in the UK alone. Aviva estimates 1 in 5 properties in the UK are located in areas of risk of surface water flooding. It can also warn customers up to 48 hours prior to a potential flooding event, allowing time to prepare, minimise and prevent significant flood damage. At the moment, sensors are only found on rivers to warn homeowners of impending floods.
Previsico’s technology was developed by Founder and Chief Scientific Officer Dapeng Yu, Professor of River Dynamics at Loughborough University and a leading expert on hydrology. It combines data with proprietary algorithms to create automated alerts, highlighting areas at imminent risk of flooding. The recent flash floods in London resulted in the closure of eight tube stations, a DLR station, numerous roads and damage to hundreds of homes. The majority of the affected areas were not covered by current environmental agency warnings.
FloodMap Live currently covers the UK, but has also been applied in places like Houston, New York and Tokyo. Moving into new territories, particularly the USA and South East Asia, is an important part of Previsico’s plans to scale. Flood alerts are a subset of the global incident and emergency management market, which was estimated to be $92bn per annum in 2020 and is forecast to grow to $123bn per annum by 2025
Previsico is led by Jonathan Jackson, CEO, who joined the company in 2019.
Commenting on the investment, Jordan Lavender, Investment Manager at Foresight said:
“We are really excited to be working with Previsico and helping to develop this market leading technology which has been spun out of Loughborough University. Since meeting the team, we have been impressed by both the technical and commercial experience within management as well as the interest in the platform from a range of customers. The technology has strong ESG credentials and the company is well placed to capitalise on some promising opportunities as it looks to grow over the coming years.”.
Jonathan Jackson, CEO of Previsico, added:
“Previsico’s mission is to be the leading worldwide provider of cutting-edge flood prediction technology. We are gaining great traction in the market and are thrilled that Foresight, the Midlands Engine Investment Fund and Foresight Williams Technology have recognised this, enabling us to accelerate our product development, team expansion and sales growth, in the UK and beyond.”
Ken Cooper, Managing Director at the British Business Bank commented:
“The MEIF is here to help businesses, like Previsico, to develop innovative new products and create jobs. We look forward to seeing Previsico progress on its growth journey, rolling out its technology to new areas and building its team. Other businesses in the Midlands with growth potential should also be considering the options available through the MEIF.”
Kevin Harris, Chair of the LLEP Board of Directors, said:
“I am always delighted to see investments from the Midlands Engine Investment Fund into Leicester and Leicestershire businesses. Previsico was winner of three categories at the 2020 Leicestershire Innovation Awards, including Innovator of the Year, so the company has been well recognised for launching the World’s first property-level surface water forecasting tool.”
“It’s great to see Previsico attracting investment to allow for further expansion of the team and to invest in the future of the business. They have the potential to play an important role in so many people’s lives and will help to reduce the massive costs associated with unprecedented rainfall that has affected so many parts of the UK and overseas.”
The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.